Wir möchten Sie dazu einladen, Ihre Vorschläge für einen Vortrag auf der Automotive Acoustics Conference einzureichen und mit uns neue Verfahren der nachhaltigen Lärmminderung zu erforschen. Wir freuen uns auf Ihre Anregungen für innovative, umweltfreundliche und intelligente Verfahren zur Gestaltung der Zukunft der Fahrzeugakustik. Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden. Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. Themenseiten Chevron down icon Chevron up icon Organisationspsychologie Projektmanagement Marketing Smart Manufacturing. Weitere Formate Chevron down icon Chevron up icon Podcasts Webinare Technik Webinare Wirtschaft Kongresse Veranstaltungskalender Awards MyNewsletter Firmensuche. Jetzt Einzelzugang starten. Zugang für Unternehmen. Automotive Acoustics Conference Call for Papers - Deadline: Januar Springer Professional. Suche Suchbegriffe eingeben Suchen. Journal of the Academy of Marketing Science. Abstract The experience of romantic love is closely interlocked with consumption journeys—yet how and why consumers engage in romantic consumption is not fully understood. Specifically, we investigate how attachment styles influence romantic consumption across various contexts, from movies, books, and greeting cards to romantic gaming and online dating. Across six studies, we show that consumers with an avoidant attachment style are less likely to engage in romantic consumption, whereas consumers with anxious and fearful attachment styles are more favorable toward it and emulate the romantic consumption of consumers with a secure attachment style. We propose that this pattern is driven by the interaction between attachment avoidance and anxiety such that the negative effect of attachment avoidance is attenuated when attachment anxiety is high. These attachment style differences are mediated by a motive for emotional intimacy, suggesting that personal romantic consumption e. Notably, positioning products via types of romantic love serves as an important moderator: products positioned via companionate love are more appealing to securely attached consumers, products positioned via passionate love are more appealing to avoidant consumers, and anxious and fearful consumers find both equally appealing. Consistent with the notion of consumer-based strategy, we discuss how managers can leverage these insights in their segmentation, targeting, and positioning. Vorheriger Artikel The consumer production journey: marketing to consumers as co-producers in the sharing economy. Nächster Artikel Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences: sojourners in America. Bitte loggen Sie sich ein, um Zugang zu Ihrer Lizenz zu erhalten. Jetzt einloggen Kostenlos registrieren. Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:. Jetzt informieren. Springer Professional "Wirtschaft" Online-Abonnement. Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf: über Nur mit Berechtigung zugänglich. A reliance upon main effects models complicates interpretation of prior findings because it not only excludes discovery of important interaction patterns as we predict but could potentially lead to observation of main effects that would not emerge were an interaction incorporated into the focal model. Schachner dating an avoidant attachment style Shaverp. Specifically, when removing relationship status from the models, the anxiety-by-avoidance interaction and relevant contrasts all remain consistent. Furthermore, evaluations of the neutral fragrances were unaffected by attachment styles. The pattern of results for the choice and process variables are consistent with inclusion of the full sample. Analysis of these ratings yields a dating an avoidant attachment style consistent with relative preference and supporting H1 and H3. Details omitted for brevity, please see the Web Appendix for supplementary analyses. Note that we control in our studies for both age and gender and we show that attachment styles are significant predictors i. This suggests that our focus on attachment styles introduces a novel facet that can help firms enrich their current approaches to segmentation and targeting. Although this approach is fully aligned with our idea of promoting passionate versus companionate love, our findings suggest this marketing approach will be suboptimal if the firm were to approach secure consumers with the passionate positioning and avoidant consumers with a companionate positioning; if reversed, the likelihood of successful marketing is significantly higher. Zurück zum Zitat Abramowitz, R. Chick flicks are really starting to click. Los Angeles Times.
Signs of an avoidant attachment style
Signs of an avoidant attachment style Can attachment styles change? Do rely on your own training wheels if setting guidelines for yourself helps you feel safer while dating. But keep your eyes on the prize: A. How to deal with avoidant attachment style in relationships. What are the signs of an avoidant attachment style?CrossRef Zhang, F. Wahl, M. London: Jessica Kingsley Publishers. New York: HarperCollins College Publishers. CrossRef Berscheid, E. Hazan, C.
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Specifically, we investigate how attachment styles influence romantic consumption across various contexts, from movies, books, and greeting cards to romantic. What are the signs of an avoidant attachment style? Do rely on your own training wheels if setting guidelines for yourself helps you feel safer while dating. Dating/relationship expert Lucia explains exactly how to get. But keep your eyes on the prize: A. How to deal with avoidant attachment style in relationships. People with an avoidant attachment style are the hardest of all attachment styles to get back. Can attachment styles change?Spitzenrezensionen aus anderen Ländern. Romantic gift giving as chore or pleasure: The effects of attachment orientations on gift giving perceptions. Are adult attachment styles categorical or dimensional? Attached: Are you Anxious, Avoidant or Secure? Emerging perspectives on distinctions between romantic love and sexual desire. Weitere Formate Chevron down icon Chevron up icon Podcasts Webinare Technik Webinare Wirtschaft Kongresse Veranstaltungskalender Awards MyNewsletter Firmensuche. Call for Papers - Deadline: When brand personality matters: The moderating role of attachment styles. Zurück zum Zitat Monga, A. Amazon Advertising Kunden finden, gewinnen und binden. Zurück zum Zitat Levy, M. Wir helfen dir. Jetzt Einzelzugang starten. I love that the author is avoidant and gives some very practical tips. Amazon Music Streame Millionen von Songs. New York, NY. Journal of the Academy of Marketing Science, 43 6 , — New York: Guilford Press. CrossRef Read, D. Stattdessen berücksichtigt unser System beispielsweise, wie aktuell eine Bewertung ist und ob der Prüfer den Artikel bei Amazon gekauft hat. CrossRef Spencer, S. Attachment processes and commitment to romantic relationships. CrossRef Bartels, A. Establishing a causal chain: Why experiments are often more effective than mediational analyses in examining psychological processes. Journal of the Academy of Marketing Science, 39 3 , — Zurück zum Zitat Cole, T. Pair bonds as attachments: Reevaluating the evidence. Journal of the Academy of Marketing Science. The pattern of results for the choice and process variables are consistent with inclusion of the full sample. Effects of attachment style and relationship context on selection among relational strategies.
